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Google (still) pocketing dollars for free clicks

Ten months after the behavior was first spotlighted, Google continues to charge its advertisers for "free clicks," thanks to a partnership that sees its ads served onto a well-known example of online pop-up-ware.

According to new research from Harvard professor and noted Google critic Ben Edelman, the web giant is still sending ads to WhenU, a piece of pop-up-ware along the lines of Gator or Zango. As Edelman has demonstrated on multiple occasions, this can result in situations in which Google is essentially charging sites for traffic they're already getting.

Using a PC loaded with WhenU, Edelman recently visited the website run by Continental Airlines. As the site loaded, WhenU filled his display with Google ads, including one for the Continental Airlines website. "Thus, Google charges Continental a fee to access a user already at Continental's site," Edelman writes in his blog post.

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